Product Name: Maersk Gift Hamper Box
Material: Wood & Rigid Box
Size: 50cmx33cmx30cm
Label: Corporate Gift
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THE BRIEF
Merchandise Product
A leading shipping and logistics MNC wanted to present an exclusive hamper to a senior executive officer. The mood: celebratory. The requirement: a hamper that reflects their brand identity and services.
Conceptualization
The logistics company enjoys immense brand recall, their containers, with their distinctive colors and logo, are recognized across the country. Rather than reinvent the wheel, we chose to replicate the iconic container design into a miniature hamper.
The challenge: showcasing the contents a non-alcoholic beverage and two wine glasses in a celebration-worthy presentation. We designed a wooden crate to securely hold the fragile items. Vineyard crates, known for their storage and display appeal, blended perfectly with the wine-themed elements, adding finesse and sophistication to the hamper.
Conceptualisation
The box is a direct representation of the brand’s identity and services inspired by the container shells that are central to their daily business operations
Esthetics
The interior is designed to evoke the feel of a wooden vineyard crate, cradling the bottle and glasses. The color palette harmonizes with the wine-themed elements, beautifully complementing the bottle
Execution
A platform of carefully arranged wooden dowels cradles the bottle and glasses. A custom cavity accommodates the wine creepers, while a rigid foam board provides sturdy support beneath the dowel structure.
The Final Product
A unique hamper that exceeds client expectations distinctive, memorable, and a celebration of brand identity.
