THE BRIEF

Merchandise Product

A banker needed a merchandise product that would celebrate the cultural and economic identity of each district in Kerala, while serving a practical purpose beyond being just stationery.

Conceptualization

We designed unique graphical icons for each district drawing from cultural landmarks, religious sites, architecture, traditions, and iconic structures. The goal: celebrate localization and add brand value.

To ensure utility, we chose a desktop clock. A product that naturally finds a place on any workspace, keeping the brand visible every day.

Pine wood was the perfect medium. Lightweight, cost effective, and ideal for engraving the intricate district icons with precision.