THE BRIEF

A product that should talk about the brand verticals

A diary, but not just a diary. The client needed a product that would subtly communicate their 6 vertical without mentioning the year, so it could be distributed year round to channel partners and clients. A valuable, non-conventional alternative to the standard corporate diary.

Conceptualisation

We created a planner that adds value beyond the ordinary and useful for every family member, any time of the year. The design communicates subtly through graphics, never loud, always accessible across age groups. 

The planner includes thoughtfully designed pages for daily life—Wellness Goals, Gratitude Markers, Resolutions, Priority Lists, Travel Lists, To-Do Lists, Books to Read, New Hobbies, and a Bucket List. Plus, engaging games and subtle brand communication woven into every spread.